Nudie Jeans Arvid Embroidered NJCO Logo Shirt, Dusty

If there are two things you’re to know about Nudie Jeans, let it be this: their commitment to ethical and environmental sustainability, and their status as the ultimate king of understated cool. Case in point, their Arvid shirt, new for SS20. Whipped up in oh so soft, cool and drapey TENCEL™ Lyocell, it’s got that instant drink-in-hand, beachy summer vibe about it. But this is isn’t your standard warm-weather button up: the garment comes with a pre-washed effect that underlines the character that Arvid embodies; you can see the effects at seams and creases. But, not wanting to re-invent the wheel (and for good reason), the Scandi brand have kept the classic features we all know and love about a Hawaiian shirt. A typical camp collar, straight hem and side-seam slits give it a familiar look and feel, and there’s chain stitch logo embroidery at the chest. Nudie Jeans & Lyocell: Not Just Denim Lenzing’s TENCEL™ Lyocell is currently the most sustainable version of the man-made cellulosic fibre fabric, where lyocell and viscose are other versions of the same material. Its production is very sustainable due to the use of a closed-loop system for the solvent spinning process. The solvent is recycled and can be reused many times. Nudie Jeans is proud to be working only with TENCEL™ Lyocell as their man-made cellulose-based fibre and continue to explore different ways to increase the use of the material. They were placed in the leaderboard 100% club for preferred man-made cellulosics in Textile Exchange’s Preferred Material Benchmark for 2018.